How to Optimize Attribution Models for Maximum ROI The right attribution model can help marketers optimize their marketing strategies for maximum ROI. However, the selection process can be complex and requires an understanding of marketing objectives. For example, last-click attribution models

How to Optimize Attribution Models for Maximum ROI The right attribution model can help marketers optimize their marketing strategies for maximum ROI. However, the selection process can be complex and requires an understanding of marketing objectives. For example, last-click attribution models

How to Optimize Attribution Models for Maximum ROI The right attribution model can help marketers optimize their marketing strategies for maximum ROI. However, the selection process can be complex and requires an understanding of marketing objectives. For example, last-click attribution models